Meet The Executive Team
Founder & CEO
Shatera Sangster is the founder of Social Media Sidekick LLC, which is committed to providing social media management, training, and other digital marketing services. She has spent the last nine years working with various clients from multiple industries. Shatera holds a B.S. in Business Administration with an emphasis on marketing, she graduated from the California State University of Fresno.
She is currently most passionate about the work she is doing now to cultivate new audiences, grow and create brands for her clients. Shatera has developed a unique perspective on digital marketing. Influenced by the paradigm shift of social media and ever-so-changing platforms, she aspires to become a resource for many brands in the next stages of her career.
Chief Operating Officer
Princeton graduated from Fresno City College with his AA in Liberal Studies. From there he would join the workforce and work in telecommunications, customer serves and customer relations for 10 year. After gaining real world work experience Princeton would launch several small businesses in recruiting, financial literacy and investing. Princeton would then publish his first book on investment strategies and stock market mechanics.
Next he would go back to school for training in sales and real estate. He would utilize these learned skills to start additional businesses. Princeton has a proven track record of working with customers and businesses, curating relationships and closing deals