If you’ve ever uploaded a crisp, high-quality image to social media only to see it turn into a blurry mess, you’re not alone. Each platform has its own set of size requirements, and keeping up with them can feel like a full-time job. But don’t worry—I’ve got your back!
In this guide, I’m breaking down the latest social media image sizes so your posts always look their best. Bookmark this for quick reference!
Instagram Image Sizes
Instagram is all about visuals, so getting your sizing right is key.
📸 Profile Picture: 320 x 320 px📸 Feed Post (Square): 1080 x 1080 px📸 Feed Post (Portrait): 1080 x 1350 px📸 Feed Post (Landscape): 1080 x 566 px📸 Stories & Reels: 1080 x 1920 px📸 Carousel (Square): 1080 x 1080 px📸 Carousel (Portrait): 1080 x 1350 px
🔥 Pro Tip: Stick to a 4:5 ratio for portrait posts to maximize screen space!
Facebook Image Sizes
Facebook’s algorithm loves visuals, but poor sizing can lead to awkward cropping.
📌 Profile Picture: 170 x 170 px📌 Cover Photo: 851 x 315 px📌 Feed Post: 1200 x 630 px📌 Stories: 1080 x 1920 px📌 Event Cover: 1200 x 628 px📌 Ads (Square): 1080 x 1080 px📌 Ads (Landscape): 1200 x 628 px
💡 Pro Tip: Make sure your cover photo works on both desktop and mobile by keeping important details in the center.
TikTok Image & Video Sizes
TikTok is video-first, but your profile and thumbnails still matter!
🎵 Profile Picture: 200 x 200 px🎵 Video Dimensions: 1080 x 1920 px🎵 Thumbnails: 1080 x 1920 px
🚀 Pro Tip: Keep text away from the bottom to avoid being covered by captions and buttons!
LinkedIn Image Sizes
Want to look professional? Use these LinkedIn sizes to keep your brand polished.
💼 Profile Picture: 400 x 400 px💼 Cover Photo: 1584 x 396 px💼 Company Logo: 300 x 300 px💼 Company Cover Photo: 1128 x 191 px💼 Post Image: 1200 x 627 px
📝 Pro Tip: Avoid adding too much text to LinkedIn images—clean visuals perform better!
X (Twitter) Image Sizes
X is fast-paced, so clear, high-quality visuals will help you stand out.
🐦 Profile Picture: 400 x 400 px🐦 Header Photo: 1500 x 500 px🐦 Post Image: 1600 x 900 px🐦 Ad Image: 800 x 418 px
🔥 Pro Tip: Keep your header image simple—avoid placing text in areas that might get cropped.
YouTube Image Sizes
YouTube is a visual search engine, so thumbnails and banners are super important!
🎬 Profile Picture: 800 x 800 px🎬 Channel Banner: 2560 x 1440 px🎬 Video Thumbnail: 1280 x 720 px
🎯 Pro Tip: Use bold fonts and high-contrast colors on thumbnails to grab attention!
Pinterest Image Sizes
Pinterest thrives on vertical images, so size matters.
📌 Profile Picture: 165 x 165 px📌 Pin (Standard): 1000 x 1500 px📌 Pin (Square): 1000 x 1000 px📌 Board Cover: 600 x 600 px
🌟 Pro Tip: Vertical pins perform best—stick to a 2:3 ratio for optimal visibility!
Final Thoughts
Staying on top of social media sizes helps keep your content looking clean, professional, and engaging. Platforms update their guidelines frequently, so be sure to check back for the latest updates!
Need help optimizing your social media strategy? Drop a comment or DM me—let’s make your content stand out!
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