Hot Content, Cool Strategy: 5 Social Media Moves You Need to Make This July

July is that sweet middle ground, people are still in vacay mode, but your business? It’s prepping for a strong second half of the year. So, if you’ve been winging it on socials, this is your sign to get intentional (without burning out).

Here are 5 social media marketing moves that’ll boost your visibility, increase engagement, and keep your brand sizzling all month long.

1. Tap Into Summer Vibes (Without Going Off Brand)

Pool parties and popsicles? Cute. But how does that connect with your biz? Think: “Social media strategy is like sunscreen, you regret not using it.” Tie your services into fun, seasonal metaphors that keep your audience engaged and educated.

Pro Tip: Create a Summer Vibes carousel or “Mid-Year Check-In” Reel.

2. Run a July Giveaway (Engagement Gold!)

People are online, scrolling, and ready to interact. Offer a fun, relevant prize, like a 30-minute social audit, free Canva template, or branded merch and ask followers to:

• Tag a biz bestie

• Follow & share your post

• Drop an emoji if they’re ready to level up their content

Pro Tip: Announce it on IG Stories and pin it to your profile for visibility.

3. Educate, Then Entertain

In July, people want content that teaches and gives them a lil chuckle. Try this flow:

• Post 1: A tip (Ex: “3 caption starters that actually convert”)

• Post 2: A meme or relatable moment (Ex: “When you write a fire caption… but forget to post 😩”)

• Post 3: A CTA (Ex: “Need help staying consistent? Slide in my DMs 💬”)

  
  

This cycle keeps your audience learning and laughing, "aka sticking around."

4. Show Your Face (Even if You're Sweaty)

You = the brand. Your audience connects with you more than a static graphic. This month, commit to showing up 1–2x per week on stories, even if it’s casual. Talk about a recent win. Share a behind-the-scenes. Ask a question using the poll sticker.

The algorithm (and your audience) loves real humans.

5. Plan Your Q3 Campaign Now

Yes, we’re still in bikini, but your content calendar shouldn’t be.

• What are you selling?

• What does your audience need?

• What series, launches, or freebies are you dropping?

  
  

Then reverse-engineer your content around it so your feed tells a story (not just a highlight reel)

Final Words from Your Digital Sidekick

Whether you’re a coach, creative, or CEO-in-the-making, you don’t have to do it all, but you do have to do what works. And that starts with content that connects.

If you need help planning, posting, or pivoting, that’s what I’m here for. Book a strategy session or slide into our DMs, we’re the sidekick you didn’t know you needed.

Stay hot out there (in your marketing and your selfies), Your Social Media Sidekick.

Want a FREE July content calendar? Grab it here → July Content Calendar. Because consistency is cute, but a plan? That’s powerful.